Judging by the amount of buzz created by the end of 2016, this year is going to be all about chat-oriented interfaces, artificial intelligence, responsive designs, along with virtual and augmented reality in the mobile app universe. In order to succeed and build apps that are useful and functional, one needs to prepare for new challenges. Hence, it becomes important that we identify the biggest trends of the time.
Following are five of the most impactful mobile UX trends for this year:
1) Conversational Interfaces
According to a recent study, an average user only uses about three apps frequently and one of them is usually a messaging app. People enjoy chatting, so everyone wants to take advantage and tap into the trend. But, while doing so it’s also important to create features that are unique. For example, the Luka app, which makes it possible to converse with bots on a number of topics varying from restaurants, daily news to thermonuclear physics.
This is why voice-activated communication platforms, powered by artificial intelligence are going to be more popular, both as standalone apps as well as integrated features.
We have already seen what virtual assistants like Apple’s Siri, Amazon’s Echo and Microsoft’s Cortana are capable of doing. As this technology progresses, we can expect conversational interfaces to become the greatest hits of 2017.
2) User Experience Analytics
Mobile apps have now been around long enough for everyone to know their potential. We can safely conclude that they are no longer used only by the young and technology-savvy, but by everyone. And, users are aware that they can get the best, hence it’s made them more demanding.
In order to achieve the best user experience, it’s important to note that people sometimes do not use apps in the way that they are intended to. This leads to them getting frustrated and consequently leaving a negative review about the app. Therefore, it’s crucial to have proper communication and analyse individual user experience to improve apps.
Analysing user experiences in apps can be done through Qualitative Analytics tools l