Basics of SEO: How to Stand Out From the Riffraff and Dominate Search Engine Rankings

Even the smallest companies nowadays use the Web to set up and maintain a customer base. The Internet is fast becoming a way to correspond and interact with clients; and with the advent of new Web technology, this interaction is getting done in real time. It is not surprising that the Internet has become a main platform of marketing even for small and medium companies. Thus, they are turning to search engine optimisation (SEO) to become more visible in what has become the largest bulletin board in the world – the search engine results pages.

Any web developer worth his money should by now know about SEO for website. SEO services are now a basic complement to good web design. Basically, SEO design or SEO optimization means that a website is specially constructed so that it is more ‘visible’ for search engines, that is, it passes all criteria that the search engines use to determine a webpage’s relevance and importance to a given search.

Although it is not made known to the public what these criteria exactly are, all the major search engines have thrown in several guidelines for everyone who want to make their webpage figure in a search. Search companies use these information to help them better decide what the actual intentions or contents of your site are, and then weigh these information against a user’s search.

Broadly speaking, Google, Yahoo! and the rest of the pack are looking for specific keywords that may tell them what the site is all about, or they may look and