Optimise your Site for the Search Engines Pt 2

Eg exercise-equipment-reviews.htm is our reviews page.

Note the hyphen again always try to avoid using spaces when naming your files or pages. You will get a horrible looking 20% appearing,Optimise your Site for the Search Engines Pt 2 Articles which is something the browsers throw in there to represent a space.


If we then name the link to this page from our other pages ‘exercise equipment reviews’ and also make the link bold we’ll score a whole bunch of points on the SE’s. If you then use the other techniques described on this page to Optimise the page exercise-equipment-reviews.htm around the phrase ‘exercise equipment reviews’. You’ll be well on your way to getting a top listing in the

Keywords and keyphrases in a link and the name of a page file are very important boosters.Anyone would be a fool not to Optimise them to the hilt. But this is often overlooked and simply not known about.

7: Name your Images properly and utilise their Alt tags.Each image file displayed on a site is linked to with a line of code containing the path to the image. So along the lines of our link strategy above lets utilise that link and fill it with keywords.

Eg We have an image on our home page of a piece of exercise equipment. Lets name that image exercise-equipment.jpg. Most sites store their images in a folder named images, logical, but there’s a missed opportunity there. Lets call our image folder exercise-equipment.So what we have as a link to our image is src=”exercise-equipment/ exercise-